privacy policy
This Privacy Policy outlines how your personal information is collected, utilized, and shared when you visit or make purchases from Willow Amsterdam.
PERSONAL INFORMATION WE COLLECT
When you visit Willow Amsterdam, certain information about your device is automatically collected, including details about your web browser, IP address, time zone, and some cookies installed on your device. Additionally, as you browse our site, we gather data about the specific web pages or products you view, as well as the websites or search terms that directed you to Willow Amsterdam. We refer to this automatically-collected information as "Device Information".
We collect Device Information through various technologies, including:
"Cookies": Data files placed on your device or computer, often containing an anonymous unique identifier. For more details about cookies and how to disable them, visit this link. "Log files": These track actions on the site, recording data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. "Web beacons", "tags", and "pixels": Electronic files used to record browsing information on Willow Amsterdam.
Additionally, when you make a purchase or attempt to do so, we collect certain information, including your name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number. We refer to this information as "Order Information".
In this Privacy Policy, "Personal Information" encompasses both Device Information and Order Information.
HOW WE USE YOUR PERSONAL INFORMATION
We utilize the Order Information we collect primarily to fulfill orders placed through Willow Amsterdam, which includes processing payment details, arranging shipping, and providing invoices or order confirmations. Additionally, we use Order Information to:
- Communicate with you;
- Screen orders for potential risks or fraudulent activities; and
- Provide information or advertising regarding our products or services, in accordance with your preferences.
The Device Information collected helps us screen for potential risks and fraud, particularly your IP address, and also aids in improving and optimizing our site. This includes generating analytics about how customers interact with Willow Amsterdam and assessing the effectiveness of our marketing campaigns.
SHARING YOUR PERSONAL INFORMATION
We may share your Personal Information with third-party service providers to help us use this data, as described above. For example, we use Shopify to operate our online store and Google Analytics to understand customer behavior on Willow Amsterdam. Please refer to the respective privacy policies of these providers for more information on how they handle your data. Additionally, we may share your Personal Information to comply with legal obligations or protect our rights.
Behavioural Advertising We may use your Personal Information to provide targeted advertisements or marketing communications that we believe may interest you. For more information on how targeted advertising functions, visit the Network Advertising Initiative’s educational page. You can opt out of targeted advertising through various platforms such as Facebook, Google, and Bing. Further opt-out options are available through the Digital Advertising Alliance’s portal.
Do Not Track It's important to note that we do not alter our data collection and use practices on Willow Amsterdam in response to Do Not Track signals from your browser.
Your Rights If you have any inquiries or wish to exercise your rights regarding your personal information, please contact us using the information provided below. Additionally, we process your information to fulfill contracts with you (e.g., when you make a purchase) or for our legitimate business interests. Please be aware that your information may be transferred outside of Europe, including to Canada and the United States.
Data Retention We retain Order Information for our records unless you request its deletion.
Changes This privacy policy may be updated periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.
Contact Us For more details about our privacy practices, questions, or complaints, please reach out to us via email at info@willowamsterdam.com.