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welcome to

the world of willow amsterdam

crafted with care, worn with love

the heartbeat of willow amsterdam

we set out to create something simple, something essential. at willow amsterdam, we believe that kidswear should be more than just clothing—it should be an experience. an experience of comfort, style, and the natural elegance that only the finest materials can bring.

born in amsterdam, our brand is a reflection of this city’s unique blend of modern design and natural beauty. we don’t just make clothes; we craft them. every detail matters. every choice is deliberate. every stitch is made with the same care you give your child.

our mission is straightforward: to offer kidswear that doesn’t just meet your expectations, but exceeds them. to create pieces that parents can trust and children will love. because we believe that when you strip away the unnecessary, what remains should be perfect.

this is willow amsterdam. join us.

our philosophy:

simplicity at its finest

at willow amsterdam, we believe that less is more. our philosophy is rooted in the idea that true elegance comes from simplicity. by stripping away the unnecessary, we focus on what really matters—comfort, quality, and timeless design. every piece we create is a reflection of this belief, ensuring that your child’s wardrobe is as thoughtful as it is beautiful.

the materials:

natural and sustainable

we are committed to using only the finest natural materials in our clothing. every fabric we select is chosen for its softness, durability, and breathability, ensuring that your child is not only stylish but also comfortable. we prioritize sustainability, seeking out materials that are as gentle on the earth as they are on your child’s skin. our dedication to quality starts with the raw materials, making sure that each piece is crafted to last.

inspired by amsterdam:

a city of contrasts

willow amsterdam is deeply inspired by the city we call home. amsterdam is a place where history meets innovation, where natural beauty blends seamlessly with urban sophistication. this contrast is at the heart of our designs. our clothes capture the essence of this vibrant city, combining clean, modern lines with the softness of nature. every garment tells a story of amsterdam’s unique blend of the old and the new.

our promise:

uncompromising quality

from the moment we design a new piece to the final stitch, our focus is on delivering uncompromising quality. we take pride in the craftsmanship that goes into each item, ensuring that it meets the highest standards. our promise to you is simple: we create kidswear that not only looks good but also stands the test of time. because your child deserves nothing less than the best.

customer reviews

★★★★★

“Absolutely love the quality! Every piece from Willow Amsterdam feels so soft and comfortable on my child. The attention to detail is evident, and the styles are timeless. Will definitely purchase again!”

Emily H.

Emily H

★★★★★

“Usually don't like ordering online, but I’m so glad I did. The clothes arrived beautifully packaged, and the quality exceeded my expectations. My daughter loves how comfortable everything is, and I love the style.”

Isabelle C.

Emily H

★★★★★

“The first thing I noticed was the exceptional quality. You can tell these clothes are made to last, and they look amazing too. My son is very picky, but he loves wearing his new outfits from Willow Amsterdam.”


Benjamin H.

Emily H

★★★★★

“Willow Amsterdam has quickly become my favorite brand for kidswear. The combination of comfort, durability, and style is unmatched. My kids always look put together, whether we’re at the park or a family gathering.”

Chloe R.

Emily H